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  • Writer's pictureMeyrick Consulting

Seafood Scam


Sustainable Seafood Certification and Labels: MSC, ASC, and Consumer Awareness

The depletion of marine life due to overfishing is a pressing issue that threatens not just the ocean's biodiversity but also the livelihoods of millions who depend on it. Sustainable seafood offers a lifeline to our ailing marine ecosystems.

Certifications like MSC (Marine Stewardship Council) and ASC (Aquaculture Stewardship Council) serve as beacons for consumers, guiding them to make responsible choices. These certifications not only help to preserve marine life but also empower consumers to become a part of the solution.

In this newsletter, we'll delve into the importance of these certifications, their criteria, and their impact on both consumer choices and ocean conservation.

The Importance of Sustainable Seafood

Overfishing is a pressing environmental issue that has led to the depletion of marine ecosystems. According to the United Nations Food and Agriculture Organization, approximately 34.2% of the world's fisheries are fully exploited or overfished. This not only threatens marine biodiversity but also has a ripple effect on the millions of people who rely on fishing for their livelihoods.

Sustainable seafood offers a viable solution to mitigate the adverse effects of overfishing. By adhering to responsible fishing practices, it ensures that fish populations remain healthy and ecosystems are less disturbed.

MSC (Marine Stewardship Council) Certification

The MSC is an international non-profit organisation committed to ending overfishing and promoting sustainable fishing practices. Their blue fish label serves as a hallmark for seafood that has been sourced from well-managed and sustainable fisheries.

To earn MSC certification, fisheries must meet a set of stringent criteria that include sustainable fish stocks, minimising environmental impact, and effective fisheries management. These criteria are based on scientific evidence and are designed to ensure that fishing activities are sustainable in the long term.

Consumer choices are significantly influenced by MSC certification. When consumers see the MSC blue fish label, they are more likely to choose that product, knowing it comes from a sustainable source. According to a report, MSC-certified seafood is recognised as being sourced from sustainable and well-managed fisheries, which in turn encourages more consumers to make responsible choices.

By opting for MSC-certified products, consumers play a crucial role in supporting sustainable fishing practices, thereby contributing to the health of our oceans and the planet.

ASC (Aquaculture Stewardship Council) Certification

The ASC is a global certification body that focuses on promoting responsible aquaculture practices. Established in 2010, the ASC aims to transform the seafood market by encouraging environmentally sustainable and socially responsible aquaculture. Their certification serves as a guarantee that the seafood product has been farmed with a minimal negative impact on the environment and society.

To obtain ASC certification, aquaculture operations must adhere to a comprehensive set of criteria. These criteria cover various aspects, including environmental conservation, biodiversity protection, water quality, and social responsibility. For instance, farms must demonstrate that they are not contributing to deforestation or loss of critical habitats. They must also ensure that they are not using harmful chemicals or antibiotics indiscriminately. The ASC standards are developed through a transparent and inclusive process that involves multiple stakeholders, including scientists, conservationists, and industry experts.

The ASC label has a significant impact on consumer choices. According to a study, consumers are willing to pay a premium for ASC-certified products, as they associate the label with environmental responsibility and ethical practices. This consumer preference not only drives demand for responsibly farmed seafood but also incentivises more aquaculture operations to adopt sustainable practices.

Consumer Awareness

Consumer awareness about sustainable seafood certifications like MSC and ASC is on the rise. According to a 2022 consumer insights study by the Marine Stewardship Council, global consumers are increasingly 'voting with their forks' for sustainable seafood.

Labels play a crucial role in educating consumers about the sustainability of the products they are purchasing. The blue MSC label, for instance, is gaining growing trust among consumers. These labels serve as a quick and reliable way for consumers to make eco-friendly choices, thereby driving demand for responsibly sourced seafood.

Role in Ocean Conservation

Sustainable seafood certifications like MSC and ASC have a significant role in ocean conservation. By setting stringent standards for fisheries and aquaculture operations, they help in reducing overfishing, bycatch, and the negative impact on marine ecosystems.

For example, MSC-certified fisheries must prove that they are not contributing to the overfishing of target species. This ensures that fish populations remain healthy and ecosystems are minimally impacted. Moreover, the certifications encourage fisheries to adopt more sustainable practices, thereby contributing to the long-term health of ocean ecosystems.

Challenges and Criticisms

  • Standards Not Stringent Enough: Both MSC and ASC have faced criticism for not having stringent enough standards, allowing some unsustainable practices to be certified.

  • High Costs of Certification: Smaller fisheries and aquaculture operations often find the costs of obtaining MSC or ASC certification prohibitive, which can limit the reach and impact of these certifications.

  • Lack of Third-Party Audits: While both MSC and ASC claim to have robust auditing processes, there is a call for more independent third-party audits to ensure transparency and adherence to standards.

  • Environmental Impact: ASC has been scrutinized for certifying farms linked to mangrove deforestation, raising concerns about its actual impact on environmental sustainability.

  • Need for Ongoing Evaluation: These criticisms highlight the need for continuous evaluation and adaptation of certification criteria to ensure they meet the highest standards of sustainability.


Final Thoughts...

The choices we make at the seafood counter have far-reaching implications for ocean conservation. Certifications like MSC and ASC offer a reliable guide for making responsible selections. By opting for certified sustainable seafood, consumers play a vital role in preserving marine ecosystems for future generations. Let's make informed choices today for a healthier lifestyle. __________________________

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