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  • Writer's pictureMeyrick Consulting

Fatal Flaws

Have you ever felt like you're navigating a labyrinth when steering your company in the B2B Food Ingredients sector? The industry is a complex tapestry of emerging trends, technological disruptions, and ever-shifting consumer preferences. It's not just about keeping up; it's about staying ahead.

And let's face it, making the wrong turn can cost you—big time. That's where an effective advisory board comes into play. Far from being a mere corporate formality, a well-crafted advisory board can be your compass in this intricate landscape, helping you avoid pitfalls and seize opportunities others might miss.

In this newsletter, we'll delve into how to build and leverage an advisory board that can turn your challenges into your next big breakthrough.

Disruptive Ideas

Functional ingredients and clean labels are more than just industry buzzwords; they shape consumer choices and market trends. According to a report by Grand View Research, the global functional ingredients market size is expected to grow at a CAGR of 6.8% from 2020 to 2027.

Technology's Influence

The integration of AI and blockchain into the food industry is not just innovative but transformative. According to Markets and Markets, the global blockchain market in agriculture and food is expected to grow from $133 million in 2020 to $948 million by 2025. Advisory boards must be ahead of this curve, understanding how these technologies can offer traceability, transparency, and efficient supply chain management solutions.


Sustainability is not just a moral obligation but also a business imperative. According to a report by McKinsey, 70% of consumers are willing to pay a premium for brands that are sustainable and socially responsible. Advisory boards must recognise this consumer-driven shift and align their strategies to meet these ethical expectations.

Consumer Power

Consumer preferences are not static; they are dynamic and significantly impact the industry. According to a survey by the International Food Information Council, 63% of U.S. consumers consider ingredients as a significant factor in their purchasing decisions. Advisory boards need to be agile, adapting to these consumer-driven changes to ensure their companies remain relevant in a competitive market.

Setting the Advisory Board Agenda

According to a McKinsey report, companies with diverse boards experience 21% higher profitability. This data emphasises the indispensable role of industry expertise in advisory boards. A board rich in diverse industry knowledge can adeptly navigate complex market dynamics, enhancing profitability.

Diverse Thought Leadership

A BCG study reveals that companies with above-average diversity in leadership teams report higher revenues from innovation. This insight underscores the importance of diverse thought leadership on advisory boards, which can lead to innovative solutions and improved financial outcomes.

Investor Expectations

Transparency and trust are critical in today's business landscape. A report from Investopedia indicates that a lack of information can create uncertainty among investors. A robust advisory board serves as a pillar of credibility, ensuring that the company maintains high levels of transparency, thereby gaining investor trust.

Brand Perception

Companies with diverse boards are often viewed as more socially responsible, which can lead to increased brand value and customer loyalty. This perception aligns with general industry insights, suggesting that diverse boards contribute positively to a company's brand image.

A Method for Change

Crafting an elite advisory board requires a structured approach. A five-step process can be highly effective:

  • Identification: Start by identifying the skill sets and expertise needed for the board to be effective.

  • Shortlisting: Create a list of potential candidates who meet these criteria.

  • Evaluation: Conduct interviews and assess the candidates based on their experience, skills, and fit with the company culture.

  • Onboarding: Once selected, integrate the new members into the board through a comprehensive orientation program.

  • Review: Periodically evaluate the board's performance to ensure it aligns with the company's strategic objectives.

Role Clarity

Defining the roles of each board member is crucial for the effective functioning of the advisory board. Role clarity ensures that each member knows their responsibilities, avoiding overlaps and gaps in decision-making and strategy formulation.

Ongoing Development

The business landscape is ever-changing, and so should the advisory board. Continuous development through training, workshops, and exposure to industry trends ensures that the board remains relevant and effective in guiding the company.

Building Your Board

The first step in building a robust advisory board is identification. Understanding the intricacies of the industry is paramount. This knowledge aids in identifying potential board members who have the required skill sets and a deep understanding of emerging trends and nuances within the industry.


Once potential board members are identified, the next step is engagement. It's not just about onboarding; it's about sharing a vision for industry leadership. A shared vision ensures that all board members are aligned with their objectives and are committed to achieving the company's goals.


Effectiveness is not just a qualitative aspect; it must be measured to ensure that the board performs optimally. According to a Cloverpop study, diverse teams outperformed in decision-making 87% of the time. This statistic serves as a measurable KPI for board effectiveness, emphasising the importance of diversity in making informed decisions.

Recognising Challenges

Challenges are inevitable in any business landscape. A Harvard Business Review article suggests diverse boards are better at risk management. Recognising challenges early on and having a plan to address them is crucial for long-term success.

Navigating Differences

Differences in opinion and approach are not setbacks but opportunities. Embracing these differences can lead to innovative solutions and uncover growth opportunities that may have been overlooked.

Re-evaluation & Iteration

The dynamic nature of the B2B Food Ingredients sector calls for an agile and adaptive board. Periodic re-evaluation and iteration of strategies are essential to ensure that the board and the company can swiftly adapt to industry changes.

Final Thoughts...

By zeroing in on key insights and taking actionable steps, companies can assemble an advisory board that's more than just a group of industry veterans. It's a dynamic team that evolves with the market, anticipates disruptions, and turns challenges into stepping stones for growth. In a market where change is the only constant, a well-crafted advisory board isn't just beneficial; it's essential for long-term success.


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