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The Antiquated


Remember the time when 'superfoods' were the talk of the town and even packed in ‘plastic’ containers because it was not thought to be nearly a crime? It might sound amusing now, but these trends once had the lion's share in dictating the direction of the food and ingredients industry.

Now, as we find ourselves in an age where consumer awareness is peaking, and dietary preferences are continually evolving, these past trends seem to be fading into obscurity. It's high time we explore these dying trends and uncover what's contributing to their inevitable fall.

Going back to the past, here are some outdated trends that underscore the ever-evolving nature of the food and ingredients industry:

The Decline of Gluten-Free For All

In the mid-2010s, gluten-free diets became a trend beyond those with celiac disease or gluten intolerance. However, the general population has realised that going gluten-free does not necessarily equate to healthier eating or weight loss.

Unless medically necessary, eliminating gluten doesn't offer any proven benefits and can actually result in a diet lacking vital nutrients. As more consumers educate themselves on the specifics of nutritional health, the blanket trend of gluten-free diets for all seems to be waning.

Juice Cleanses and Detox Diets

The trend of juice cleanses and detox diets, marketed as quick fixes for weight loss and body detoxification, has been on a downward spiral. Health professionals have stressed that our bodies naturally detoxify themselves, and extreme diets can often do more harm than good. With a growing emphasis on balanced, sustainable eating habits, the fad of juice cleanses seems to be losing its sparkle.

Farewell to Artificial Sweeteners

The decline in the use of artificial sweeteners is another noteworthy trend. While they were once considered a healthy alternative to sugar, WHO has suggested not using artificial sweeteners.

This has led consumers to seek out natural sweeteners, such as honey, agave, and stevia, leaving artificial alternatives to fall out of favor.

Artificial Preservatives and Additives

There was a time when reading a food label felt like scanning a chemistry textbook. However, the trend of using artificial preservatives and additives has dwindled. Consumers today prefer their food to be as natural as possible, without the chemical jargon. "Clean label" is the new black in the food industry.

Highly Processed Foods

Convenience reigned supreme when instant noodles and canned goods held sway. But it seems that health and wellness have dethroned convenience. Consumers are now favoring fresh, whole foods over their overly processed counterparts.

Non-eco-friendly Packaging

Plastic was once the king of food packaging due to its low cost and durability. But growing environmental concerns have toppled plastic from its throne. Consumers gravitate towards eco-friendly packaging that doesn't stick around in landfills for centuries.

Non-ethical Supply Chains

In the past, the ethics of food sourcing didn't garner much attention. But in today's socially conscious world, transparency matters. Consumers want to know their food comes from sources that respect workers, animals, and the environment.

Trend-driven Superfoods

The hype around certain "superfoods" seems to have cooled down due to some studies related to their potential risks. Quinoa, kale, and acai berries might be nutritious, but the trend of elevating them as miracle foods have fizzled out. Nowadays, the focus is on a balanced diet with various nutrient-rich foods.

Evolution of Health Consciousness

We're seeing a real revolution in health consciousness. Consumers are not just calorie-counting anymore; they are increasingly aware of the nutritional benefits of food and beverages. They're opting for foods that enhance their health, such as those rich in probiotics for gut health, low in sugar for managing weight and diabetes, and plant-based foods for holistic wellness.

Influence of Social Media and Digital Culture

Consumers are influenced by Instagramable food trends, viral recipes, and the chance to be part of a larger community of food enthusiasts online. Nowadays, restaurants are implementing new trends in accordance with health-conscious consumers’ demands, such as zero-waste cuisine and plant-based food.

Striving for Improved Diets

The rise of the "proactive consumer" has become evident. With a staggering 85% of shoppers actively trying to improve their diets, it's clear that food decisions aren't being taken lightly. Consumers are becoming personal nutritionists, meticulously analyzing food labels, hunting for healthier alternatives, and cooking more at home.

Awakening to Plastic Packaging

With 74% of consumers becoming more aware of the impact of plastic packaging, we're witnessing a significant awakening towards sustainability. Shoppers are opting for brands that stand against plastic pollution, favoring those that use biodegradable, recyclable, or reusable packaging. It's as if the classic phrase has evolved to "reduce, reuse, recycle... and rethink packaging."

The Sugar Revolution

The food and ingredients industry is witnessing an exciting revolution in consumer preferences, a shift to no-added and low-sugar products. Statistics clearly show that 66% of health-conscious individuals believe beverages with a "no added sugar" label are healthy.

Paying the Premium for Functional Foods

The rise of functional foods – those offering benefits beyond basic nutrition – is another thrilling development shaping the industry. Health-aware individuals are ready to pay up to 55% more for these beneficial foods. It's a powerful testament that today's consumers value their health and well-being enough to put their money where their mouth is, quite literally!

Final Thoughts

So, as we wave goodbye to the age of gluten-free everything, the trend of juice detoxes, and the reign of artificial sweeteners, we can't help but feel a sense of relief.

It's like arriving home after a long journey filled with questionable dietary detours and head-scratching food trends. The good news is we seem to be on the right track now, moving towards an age of balanced, sustainable, and mindful eating. But let's not get too comfortable – the food and ingredients industry is as predictable as a soufflé in an earthquake.

As we toast to this exciting culinary journey, let's remember to keep our forks ready and our minds open. After all, who knows what the next big food trend will be?


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Meyrick Consulting carry out deep talent mapping, globally, to ensure our shortlists contain only the very best executive leaders. We help to drive your organisation's next stage of growth and transformation in the food and ingredients industry.

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