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  • Writer's pictureMeyrick Consulting

The NutriBlueprint


It's high time we face the truth - nutrition isn't a one-size-fits-all deal. What gives your friend a burst of energy might just leave you feeling bloated and tired. Here is where personalised nutrition comes in, a future where dietary choices are customised to your unique biology.

Interestingly, the uptake of digital health intelligence is surging, as shown by the global 46% growth in health and fitness app downloads between Q1 and Q2 in 2020, predominantly driven by millennials. So, why should you be shooting in the dark regarding nutrition? Let's step into the future of eating, where personalised nutrition illuminates the path.

Genetic Secrets of Your Diet

Nutrigenomics is where your food stops merely being breakfast, lunch, or dinner and starts partaking in deep conversations with your genes. Here, nutrients don't just keep your tummy happy—they influence your genes and how they express themselves. If you've ever heard that you are what you eat, Nutrigenomics is here to tell you that it might be more literal than you thought.

Within Nutrigenomics, your body becomes the stage for a drama where dietary components can pull the strings of your cellular functions. Food constituents could alter gene transcription and even influence essential biological processes like metabolism, inflammation, and cell growth.

Imagine having a menu as unique as your DNA, helping you not just eat right but also eat 'genetically right'! With Nutrigenomics, we're cooking up a future where the secret sauce to health is understanding what your genes are craving.

Diagnostic tools in personalised nutrition can be likened to translators, deciphering the unique signals that your body sends out about its biological state.

Real-time Insights with Continuous Glucose Monitors

Blood glucose monitoring is a key tool in managing diabetes. The latest development in this area, Continuous Glucose Monitors (CGMs), provides a near real-time analysis of blood sugar levels. These devices offer individuals a clearer understanding of how their body responds to various foods, enabling them to make more informed dietary decisions.

Unraveling the Bacterial Network

Another powerful tool in our diagnostic arsenal is gut microbiota analysis. By identifying the unique bacterial strains residing in your gut, you can gain insights into potential weight fluctuations, susceptibility to certain illnesses, and even your body's response to specific foods. This analysis doesn't just reveal what's happening in your gut—it opens the door to a new world of personalised nutritional strategies.

The Tech-Savvy Food Whisperers

Artificial Intelligence (AI) is indeed a game-changer in this domain. Acting like a skilled conductor, AI harmonises data from a wide range of sources—genes, gut microbes, physiological data, and lifestyle habits—to generate personalised nutritional advice.

Consider apps like "Foodvisor" which uses AI to estimate the nutritional content of your meals from just a photo. AI isn't just providing insights; it offers a new way to tune into your body, helping you make informed dietary choices and transform your health journey.

Key Players in Personalized Nutrition

Here are a few pioneers who are redefining how we approach diet and health, combining tech and nutrition in inventive and groundbreaking ways:

Your Personalised Foodprints

Habit is about fusing biometric data, genomics, and self-reported preferences to craft the perfect dietary plan. Users take at-home tests, feeding Habit data on aspects like DNA, blood, body metrics, and more. Habit takes this information and whips up a unique nutrition plan, just like a personal chef preparing a custom meal. The result is a data-driven, utterly personal dietary guideline that speaks the language of your body.

Feeding Your Genes

Nutrigenomix, a multinational company with a strong presence in over 40 countries, harnesses award-winning technology to provide DNA-based nutrition recommendations. Their test kit is rooted in rigorous scientific research, with the ability to result in greater dietary improvements compared to general advice.

Offering comprehensive tests for Health & Wellness, Athletic Performance, and Fertility, Nutrigenomix probes the interaction between genes and various factors such as weight loss, nutrient metabolism, heart health, performance, fertility, food intolerances, and eating habits.

Their service includes DNA collection kits, DNA isolation, genetic analysis at CLIA-certified and CAP-accredited labs, and customised reports based on the latest scientific evidence. Nutrigenomix stands at the intersection of genetics and nutrition, delivering personalised insights for optimal health.

A Rising Star

Per the current market projections, the personalised nutrition market was valued at USD 11.3 billion in 2022. Due to the rapid advancements in artificial intelligence, and digital health technologies, this market is projected to double in size, reaching an impressive USD 23.3 billion by 2027.

This thriving market reflects the world's growing appetite for personalised health solutions. The future of personalised nutrition is not just promising; it's a burgeoning reality set to redefine your relationship with food and health.

A Voyage Worth Embarking

Implementing personalised nutrition on a wide scale calls for overcoming scientific, economic, and logistical challenges. We've made significant strides scientifically, but there's still so much to uncover about the complex relationship between diet, genetics, and health.

Economically, the question arises—how do we ensure that personalised nutrition isn't just a luxury for the few but accessible for all? Logistically, delivering bespoke nutritional advice efficiently and accurately demands innovative solutions.

Summing Up

Despite the potential ethical and privacy challenges that we must address, the benefits offered by personalised nutrition are immense and transformational. It's about time we shifted away from generic dietary advice, instead celebrating the diversity of our bodies and our diets.

Personalised nutrition is more than a trend - it's a testament to our growing understanding of human biology and the profound impact of our diets on health. Here's to a future where our meals are not just about taste or habit but about celebrating our uniqueness, enhancing our health, and living our best lives.


Find the best executive leaders with Meyrick Consulting...

Meyrick Consulting carry out deep talent mapping, globally, to ensure our shortlists contain only the very best executive leaders. We help to drive your organisation's next stage of growth and transformation in the food and ingredients industry.

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