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The exciting, the fast-moving and the downright tasty


In this monthly newsletter, we’ll be covering everything food, ingredients and beverages – from new product launches, leadership movements, the investments being made and secured by the exciting and fast-growing. If it involves the food industry we’ll be talking about it.

You can sign up to our weekly newsletter on our website – choose the topics you’re most interested in and have them delivered to your inbox.

This week we’re taking a look at some of the exciting investments that have recently been made and received by companies in the food, ingredients and beverages space.

One of our top picks from the last 30-days of deals is one I posted about just last week…


Seafood Reboot.

Being founded only last year. The company has completed an astonishing EUR 3.2 million round led by the French-based heavy-hitting private equity firm – Demeter Partners and their team of nearly 60 partners and investment managers with three other investors participating in the round.

Seafood Reboot are a producer of plant-based marine food. The company creates plant-based seafood using ingredients from micro-algae and other natural ingredients, enabling customers to consume healthy, sustainable plant-based seafood. Joining in the movement of the food industry to attack the overwhelming issue of global warming, Seafood Reboot are now well-positioned to attract the attention of some of the big VCs in sustainable food technology in their future funding rounds.

But the early success of this company isn’t a phenomenon by any stretch. The company is led by two accomplished founders. Simon Ferniot is serving as CEO and has achieved success across two previously co-founded businesses including Biogroupe whilst Francois Blum also has experience in founding and navigating a business through its early-stage funding challenges.

The mission of Seafood Reboot is right on trend at the minute and I’m sure we’re going to see rapid scaling of their product line throughout 2022 and beyond.


The next top investment deal that’s grabbed our attention is that received by New York’s Tomorrow Farms. Following an Early Stage VC round back in January of 2021 which saw the company closing out £1.5 million from Salt Venture Partners. The company went on to secure a little over £8 million in a Seed round led by Lowercarbon Capital with seven others taking a seat on their investors' panel.

Tomorrows Farms offers animal-free dairy products in the shape of chocolate, vanilla and strawberry milk. Whilst their products may not tantalise the tastebuds of some – the mission of helping to resolve the ecological crisis of dairy farming is enough to grab the attention of VCs and private equity firms. As their team of 13 continues to grow I’m sure we’ll be seeing more from Tomorrow Farms in the future.

You can find their products at www.tryboredcow.com when they launch in a little under a month from today!


This next company I’m mentioning because their website drives me nuts. 😄www.somethingandnothing.co – points given if you’re able to buy their vegan seltzers.

Something & Nothing are a UK-based distributor and producer of seltzers with globally inspired flavours using only natural ingredients.

Seltzers are still in their infancy in the UK although definitely on the rise despite having a foothold in the US beverage market for some time.


Oliver Dixon and Rupert Pugsley co-founded the brand and have been able to secure an incredible £3 million to date which included a £600k equity crowdfunding round back in 2020.

It’s no secret that the beverage industry is a challenging market to operate in yet these two courageous entrepreneurs have gained a valuation of almost £10 million since being founded in 2017.

I’m wishing this company the very best of luck and I certainly hope to see their products on our shelves soon.


Our last entry in this week’s edition shows just how innovative our industry can be, and when in search of health-focused innovation you don’t need to look much further than the volcanic island of Iceland, home of Viking history. In the heart of the capital comes a 2014 company called Good Good that are focused on providing a complete sugar substitute for a healthy life.

The company boasts a solid presence in Norway and Finland, you can even find their products in Lebanon and Dubai. Unfortunately, the West is having to wait, but maybe we’ll see these in the US and the rest of Europe much sooner following their recent $20 million Series B led by the Swiss Venture Capitalist firm Strategic Investment Advisors.

Their team of four co-founders are said to be using the new funding to bring on new employees, further develop their product line and expand the reach and positioning of their products.

At Meyrick Consulting we feel privileged to be working with companies and investors in helping them secure the very best leadership talent that is driving success for organisations in the global food, ingredients and beverages industry

If you want to stay up to date with the latest in the food, ingredients and beverages industry sign up for our Members-only newsletter on our website www.meyrickconsulting.com

Placing Top Leaders Within The Global Food, Ingredients and Beverages Industry