I’ve had a string of conversations recently with senior leaders across the food and food ingredients sector, in the US, in Europe, and across Latin America - and every single one has touched on the same subject.
Tariffs.
Trade policy.
What it means.
What it doesn’t mean.
And, crucially, what to actually do about it.
What’s struck me most isn’t the anxiety felt by those people I speak to.
That’s understandable.
It’s the divergence.